🔗 4 Dedup Strategies

Clean Catalogs Across Every Platform

Pre-built deduplication strategies for multi-platform stores. From strict UPC matching to AI-powered semantic detection — pick the right level of aggressiveness for your catalog.

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4 Product Dedup Strategies

Each strategy configures which matching methods to use, confidence thresholds, and whether to auto-merge or queue for manual review.

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Strict Identifier Match

UPC/GTIN/ASIN only — zero false positives

Only merges on exact identifier matches. Zero false positives but misses products without standard identifiers.

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Fuzzy Title + Brand

Normalized title matching when identifiers are missing

Falls back to Levenshtein distance on titles with 0.85 threshold. Catches most dupes, may need review.

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AI Embedding Match

Semantic matching via vector similarity

BGE-large embeddings find identical products even with completely different titles. Review queue for < 0.95 confidence.

Aggressive Auto-Merge

Maximum dedup with 0.85 auto-merge threshold

All matching methods, auto-merges above 0.85 confidence. Fast cleanup but higher false-positive risk.

Why Product Deduplication Matters for Multi-Platform Sellers

Stores selling on Shopify, Amazon, and eBay simultaneously often have the same product listed with different titles, descriptions, and even identifiers on each platform. Without deduplication, the recommendation engine treats these as separate products — fragmenting purchase signals and reducing recommendation quality.

SellerZoom's dedup service creates canonical product records that unify listings across platforms. When a customer buys Product A on Shopify and Product A on Amazon (listed under a different title), the co-purchase data is consolidated, making recommendations smarter across all platforms.

The Identifier vs. Embedding Trade-off

Strict identifier matching (UPC, GTIN, ASIN) is perfect for branded consumer electronics where every product has a universal identifier. But handmade products, private-label items, and many fashion products don't have UPCs. The AI Embedding strategy uses the same BGE-large model that powers recommendations to find semantically identical products — catching duplicates that no identifier-based system could detect.

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